Maximising the Sustainability of Your Packaging (Bread & Jam presentation)
Consumers and retailers are increasingly looking for product packaging with as little impact on the environment as possible. Brands that can find ways to have an overall positive impact stand out. Your packaging is the physical embodiment of your brand, the primary touchpoint for your consumers and essential for getting your product from farm or factory to fork in its optimum state. So how do you balance these demands?
I presented about Maximising the Sustainability of Your Packaging for Bread & Jam on Earth Overshoot Day 2021. It covers the challenges and explains how to find the most suitable packaging for your product with practical advice and tips.
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