Sustainable packaging
from ideas to implementation

We work with food and beverage brands to navigate the world of sustainable packaging.  From pioneering start-ups to growing challenger brands, we help clients specify, design and source the optimum packaging for their products.

What we do

Innovate To Zero helps you refocus, research, design, source and deliver your packaging. You build the brand, let us package it. Our focus throughout is adopting an ethical and sustainable solution – a prerequisite for future scale and growth.



Defining which sustainable packaging is best for your product starts with a focus on your objectives.  We help analyse where you are now, and help envision where you need to get to before we can start to build a clear path forward.



With a clear packaging brief, we conduct a category audit, navigating the global network of packaging suppliers and innovators to help research optimal solutions for testing. Using powerful frameworks we simplify the most suitable options for brand, retail requirements, and costs.


From supporting start-up’s to developing global patents our deep knowledge of a range of packaging substrates and manufacturing processes enables us to provide solutions to the most technically advanced designs.


Often the most challenging task of all, we assist in sourcing materials, developing supply partnerships, transferring briefs, sampling, managing quotes, and even raw material delivery.


Project delivery is often overlooked. We manage all stakeholders to ensure a timely delivery, taking responsibility for project investment, timelines, cost, and compliance wherever required.

Our work

Here are some examples of recent work from our portfolio.  All our projects are guided by the client's needs then our two core principles - to use the most sustainable materials available and to minimise the carbon footprint.

Let’s get listed

More than ever, retailers are listing brands on the sustainability credentials of their packaging.  Innovate to Zero can support you to understand retailer requirements and design your packaging accordingly. Find out more – book a Discovery Call today.

Our sustainability framework

Having conducted extensive research on major retailer sustainability requirements, our unique framework helps you select the most suitable packaging for your brand.  We can include some or all of the following activities, depending on your product, brand, time, budget and desired outcome.


Brief of packaging requirements

Carbon Footprint evaluation


Recycling infrastructure analysis


Retailer requirements study

Packaging legislation roadmap


Evaluation Matrix Options


We have an intricate understanding of the most influential forces affecting the packaging industry.  From the publications of the Ellen McArthur foundation, WRAPs latest developments or reading the latest updates from Incpen to being members of the OPRL and more. We live and breathe the world of packaging so that you do not have to.


Innovate to Zero are members of the following organisations:

Get in touch

Let's talk about your objectives and options. Book a discovery call today.